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Edward Bernays, the father of lobbying: lies and manipulation against the people
Edward Bernays, the father of lobbying: lies and manipulation against the peopleThe Media in 4-4-2 - June 12, 2023
He is the father of lobbying, the master in the art of manipulating public opinion whether for political or advertising purposes.
Edward Bernays is a life devoted to one of the major tasks of our century: that which consisted in perverting democracies to bend the will of the masses, in order to satisfy governmental elites and then multinationals.
Born in 1891 and died in 1995, at the age of 103. Edward Bernays was the double nephew of Sigmund Freud as his mother, Anna was Sigmund Freud's sister and his father Eli was the brother of Freud's wife, Martha Bernays. He died in indifference, almost forgotten by the general public as he invented one of the great evils of the 1th century: mass manipulation through false information. (XNUMX)
Before becoming this man, he was, in 1912, co-editor of the "Medical Review of Reviews" and the "Dietetic and Hygienic Gazette". He was hired because he was a friend who inherited these two scientific journals and who did not know how to find a good editorial line.
At the same time, in town, a play, the subject of which is very taboo, is being set up. This play tells the story of a man who has syphilis and hides it from his future wife. They have a child who is born sick. A very delicate subject for the time.
He creates a committee made up of doctors whom he has convinced that the subject of the play (syphilis) is of public utility because it is unknown to the general public. The committee sponsors the play and with the help of one of his friend's magazines which he uses as a medium for publicity, and a new promotional technique. He was then only 21 years old. This first publicity action was very innovative at the time. Indeed, at the beginning of the century, advertising messages were simple: it was a matter of praising a product by describing it, quite simply, for what it was. Bernays proceeds by bias, he uses figures of authority and, through them, makes the product interesting or even essential.
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Edward Bernays and Louis-Ferdinand Céline facing modern conditioning
Edward Bernays and Louis-Ferdinand Céline facing modern conditioningThe mail from the strategists - 04 oct 2022
Edouard Bernays is little known, but he is one of the engineers of what Noam Chomsky once called "the consent factory".
Nicolas Bonnal introduces us to Bernays, a man who liked to stay behind the scenes, like Jean Monnet, but, like the latter, could not resist telling how he had set up a "machine" to take people where they did not want .
Edouard Bernays is an expert in mind control and mass conditioning. He is a Viennese nephew of Freud, and like his uncle a reader of Gustave Le Bon. He emigrated to the United States, without worrying about what was going to happen in Vienna… A journalist (whose only real role was to create opinion, to inform it in the literal sense), he worked with President Wilson in Committee on Public Information, during the First World War. In the 1622s, he applied the lessons of war and mass conditioning to commodities and politics; it is the era of the diffuse spectacular, as Debord says. At the end of this fascinating and funny decade, which saw the consolidation of the consumer society, the KKK in America, fascism and Bolshevism in Europe, surrealism and radicalism in France, which saw the progress of radio, the illustrated press and the cinema, Bernays publishes a very good book entitled Propaganda (the first congregation of propaganda comes from the Catholic Church, created by Gregory XV in XNUMX) where most normally and most cynically in the world he reveals what American democracy is modern: a simple crowd control system using advanced and primary means at the same time; and an oligarchy, rather a cryptocracy where the fate of many men, to take a famous phrase, depends on a very small number of technocrats and opinion makers. It was Bernays who imposed cigarettes in public for women or bacon and eggs for breakfast, for example: ten years later the Nazi hygienists, as strong as him in propaganda (and for good reason, they read him) prohibited women to smoke for health reasons. During the Second World War he worked with another important linchpin, Walter Lippmann.
