That endless parade of rainbow flags that plague corporate logos across the Western world each June, those improbable trans and non-binary testimonies that crop up in the advertising campaigns of the world's largest multinationals are not placed there to "support the LGBT cause", "inclusion", to "give visibility to the oppressed rainbow": they must be interpreted as a kind of "ideological tax" to be paid to political lobbies financed by the “usual knowns” (we will come back to this) in order to maintain a “social credit” score that is crucial for maintaining or destroying a company's activity.
What is the CEI, the rating system for American companies?

The score in question is the Corporate Equality Index — or CEI — which is overseen by the Human Rights Campaign (HRC), the world's largest LGBT political lobby group. The HRC, which has received millions of dollars from the Open Society Foundation of George Soros and others, publishes “social virtue” scorecards of America's largest corporations through the CEI. How ? By awarding or subtracting points based on how well companies adhere to the “assessment criteria” defined by the HRC.

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