Have you found yourself faced with an online ad for something you never looked for, but seemed to fit your desires perfectly? These questions about monitoring and listening to our devices are becoming more and more frequent. And the answer, very often, lies in an alarming reality: our connected objects do not just observe us, they also modify our behavior.

The evolution towards a world where technology guides our actions and restricts our free will is worrying. Momotchi evokes surveillance capitalism, where our every move is scrutinized and transformed into usable data. This omnipresent surveillance is embedded in our lives, from our homes to our travels, leading us to a reality where our behaviors are manipulated on a massive scale.

Going back in time, Momotchi references past experiments, such as the CIA's Project MK-Ultra, exploring mind control techniques. Today, this desire to control human behavior is creeping into our daily lives through games, social networks and connected objects, leading us towards a reality where our actions could be manipulated for commercial or political purposes.

The observation is clear: behind the promise of technology increasingly integrated into our daily lives lies a worrying potential for manipulation of our behavior. At a time when our connected objects are blending into our environment, it is becoming crucial to question the limits of surveillance and preserve our free will in a world increasingly conditioned by data and algorithms.