Edward Bernays is a life devoted to one of the major tasks of our century: that which consisted in perverting democracies to bend the will of the masses, in order to satisfy governmental elites and then multinationals.

Born in 1891 and died in 1995, at the age of 103. Edward Bernays was the double nephew of Sigmund Freud as his mother, Anna was Sigmund Freud's sister and his father Eli was the brother of Freud's wife, Martha Bernays. He died in indifference, almost forgotten by the general public as he invented one of the great evils of the 1th century: mass manipulation through false information. (XNUMX)

Before becoming this man, he was, in 1912, co-editor of the "Medical Review of Reviews" and the "Dietetic and Hygienic Gazette". He was hired because he was a friend who inherited these two scientific journals and who did not know how to find a good editorial line.
At the same time, in town, a play, the subject of which is very taboo, is being set up. This play tells the story of a man who has syphilis and hides it from his future wife. They have a child who is born sick. A very delicate subject for the time.
He creates a committee made up of doctors whom he has convinced that the subject of the play (syphilis) is of public utility because it is unknown to the general public. The committee sponsors the play and with the help of one of his friend's magazines which he uses as a medium for publicity, and a new promotional technique. He was then only 21 years old. This first publicity action was very innovative at the time. Indeed, at the beginning of the century, advertising messages were simple: it was a matter of praising a product by describing it, quite simply, for what it was. Bernays proceeds by bias, he uses figures of authority and, through them, makes the product interesting or even essential.

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